Project Overview

Synthlane was a creative deep-dive executed in March 2025, focusing on building a cohesive brand identity and translating it into a digital experience. The goal was to shape a distinct visual language that felt both futuristic and grounded, aligning with the product’s tone and audience.

Stack & Execution

The design and development process involved Figma for wireframing and visual design, Spline for 3D integrations, and Framer for bringing it all to life with precision. Interactive brand moments and dynamic layouts helped embody Synthlane’s unique edge, making the experience tactile and expressive.

Role & Contribution

Serving as the Creative Director and Implementation Lead, I guided the full transformation—from early identity sketches to final interface deployment. This included shaping the mood, selecting design directions, and meticulously building the experience with attention to flow, depth, and feel.